Auckland HQ · Sydney · Manila · ~2,200 people

Software-enabled products, run by an AI-native operator.

Northwind designs, sells and services B2B products and managed services across Australia and New Zealand. We're redesigning how the work gets done — putting AI to work alongside our people, not instead of them.

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What we do

A portfolio of software-enabled products and managed services for mid-market businesses, across subscription, professional services and transactional lines.

Products

Software-enabled products our customers run their operations on — built and shipped by our Auckland and Sydney engineering teams.

Managed services

We operate the work for our customers end to end, with high-volume support and transactional delivery from our Manila hub.

AI operations

A growing fleet of governed AI agents handle the repeatable work, supervised by named owners, so our people move up the value chain.

~2,200People across 3 countries
8Departments
12AI agents in production
3Locations · AKL / SYD / MNL

Our principle for AI

AI does not kill jobs here — it frees time. We find where the capacity is, redeploy our people into higher-value work, and prove it landed. Every change is traceable through the connected map of roles, tools, vendors, agents and processes.

How we operate

Three priorities the board has set for the next decade.

01

Profitable growth

Expand recurring revenue while holding cost-to-serve flat as volumes grow.

02

Operational leverage

Use automation and AI to scale output without scaling headcount linearly.

03

Capability

Become a genuinely AI-native operator — not a company that has bolted AI onto old processes.

Engineering runs on GitHub with GitHub Copilot; revenue on Salesforce and HubSpot with Gong; finance and operations on NetSuite; data in Snowflake and Databricks; the whole company in Slack. Customer support is powered by Zendesk.