A mid-market operator, rebuilding around AI.
Northwind Group is a technology-enabled B2B products and services business headquartered in Auckland, with a commercial office in Sydney and a shared-services and customer-support hub in Manila.
Who we are
We design, sell and service a portfolio of software-enabled products and managed services to other businesses across Australia and New Zealand, with early expansion into South-East Asia. Revenue splits across recurring subscription, professional services and transactional product lines.
Auckland
Our headquarters and the home of leadership, most engineering, R&D and back-office. Where strategy and the platform are built.
Sydney
Our commercial office — enterprise sales and senior platform engineering, closest to our largest Australian customers.
Manila
Our shared-services and customer-support hub, where high-volume support and transactional back-office work is concentrated.
The transformation mandate
The board asked a direct question: what does AI do to our workforce, and what should we do about it? Our programme has three goals.
- Find the capacity. Understand, at the task level, where AI frees time across every role.
- Redesign the work. Update roles, skills, the tool stack and the operating model around AI.
- Prove it landed. Measure adoption and realised capacity against projections, and report it to the board.
The connected map
Northwind's workforce isn't a list of jobs — it's a connected map. When AI changes a task, the change ripples: the person who does it, the tool it runs on, the vendor who supports it and the process that binds it all move together.
Governed where it counts
Shared systems — NetSuite, Salesforce, BambooHR and GitHub — are owned centrally; identity and security run on Okta and 1Password with our managed-IT partner. AI that touches customer or employee data goes through security review.
Free to experiment
Within those guardrails, teams adopt their own assistants — Claude, ChatGPT, GitHub Copilot — wherever no regulated or shared data is exposed. Adoption is highest in Engineering and growing fastest in R&D.
Responsible by design
Some decisions stay human regardless of capability — payment approvals, the financial close, payroll, hiring and exits, contract execution and strategy. Our AI does the preparation; a named person reviews and owns the outcome. AI frees time; people keep the judgement.